The history of Lacoste is the story of a tennis lagend whose inventions changed the entire sport and revolutionized the clothing industry forever. Lacoste is a French clothing company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously polo shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo.