If you’re creating a business or brand, it’s time to invest in custom logo apparel. Apparel — particularly custom logo hats — is a way for your employees to represent your business while on the job. Furthermore, having this type of merchandise on hand to give away to customers will make your brand that much more memorable. Here are the top 5 reasons why custom logo hats are a stellar investment.
1. Custom logo hats offer a professional look
Custom logo hats catch the eye of potential customers and get them interested in your company. Your dedication to your image indicates your professionalism and dedication to your brand. Customers know that companies that put in additional effort into what they wear are serious about their business and their customer service. A professional branded look can ultimately go a long way in gaining new customers.
2. Custom embroidered hats work as a business card
When’s the last time you carried around a business card? While some companies still use them, countless digital and merch alternatives satisfy the same goal. Instead of handing a business card that you’re likely to lose, wouldn’t you love to receive a custom embroidered hat to keep? Or a mug, t-shirt, or pen? As long as the company’s name and logo are printed on the merchandise, you’ll be able to find them online, and you’ll have a new, usable item to hang onto.
3. Custom trucker hats help you stand out against your competition
If you’re just starting as a new business, you’ve surely heard the statistics. According to the U.S. Bureau of Labor Statistics, about 20 percent of businesses fail within the first year and about 50 percent of businesses fail within the fifth year. One of the top reasons is the lack of differentiation. Make yourself more visible with custom logo hats that are engaging and interesting branded items and stand apart from others companies offering the same products and services.
4. Custom logo hats increase brand recognition
At their core, custom logo hats provide instant brand recognition. They’re part of a marketing technique that helps to build brand awareness and make people more likely to buy from your business. In fact, the research shows:
- 50 percent of people use promotional products daily
- 60 percent of people keep promotional products for 2 years
- 15 percent of people have said that their opinion of a company increases after receiving a promotional product
5. Custom embroidered hats are powerful promotional giveaways
In 1789, George Washington gave out memorial coat buttons to celebrate his presidency. That’s right, even America’s first president was all about promotional giveaways. Having a branded piece of merchandise allows your biggest fans to emotionally connect with your brand and remember the name of your brand well past that initial interaction. Custom embroidered hats are an ideal promotional giveaway for you to give out to customers and top fans.
Custom trucker hats are the new best way to promote your business. Creating a hat with your logo offers a way for your employees to constantly advertise your brand in a professional manner. It’ll also increase brand recognition and generate new leads. Plus, the next time you don’t have a business card, just keep a couple of custom logo hats on hand. New customers love free stuff!
Check out NYFifth to create your custom embroidered hat for your brand today.